Boston, MA– WEVO, the industry leader in providing digital marketers the tools to optimize digital experiences before going live, today announced a partnership with Brandcast, the first code-free web content system for enterprise. The powerful combination of Brandcast’s web content system and WEVO’s platform, leveraging crowdsourced visitor insight and artificial intelligence, gives digital marketers an opportunity to create engaging, design-forward web content at scale that has been optimized with real audience research before going live to improve web effectiveness and conversion rates.
As more customer interactions have shifted to online environments, adopting a “digital-first” strategy is imperative for business survival and growth. Marketers have the opportunity to lead the way by producing highly engaging digital content at a high-velocity.
With this unique partnership, marketers will have unprecedented flexibility to be able to scale content quickly with the confidence that it has been tested with real audience insights before it goes live. This partnership enables marketers to reduce extensive time spent in the design cycles and testing feedback and increase digital conversion rates by pre-live testing. The outcome is months saved that are typically spent on reiteration and testing while opening up new access for brands with limited resources.
Brandcast enables all members of business teams to create stunning, mobile-ready websites and digital content quickly, efficiently and at enterprise scale. The Brandcast platform fuses fully customizable web design, brand asset management, and content creation features into one visually rich collaborative workflow that helps teams keep their online content as fresh as their ideas. With Brandcast, marketers can quickly respond to consumers’ exponential demand for content and drive deeper engagement with their brand—without relying on overburdened IT resources.
WEVO represents a paradigm shift for digital marketers and agencies, who have historically launched campaigns only to learn post-launch why they failed. WEVO has developed the only marketing technology platform that blends artificial intelligence and customer feedback to generate actionable recommendations for its customers, empowering them to create more effective digital experiences and significantly increase conversion rates.
“Brandcast aligns with our vision and we’re thrilled to be working together through this partnership. Our complementary technology empowers the marketer and design teams while disrupting the old process of depending on IT resources to make changes to content. Ultimately, this will return control of the creative process back to the marketing teams and drive them to quickly create content, test it, gather insights, make changes and scale to produce the best experience possible. It eliminates the guesswork and months of waiting on feedback for audience expectations on content,” said Tomer Azenkot, Chief Revenue Officer, of WEVO. “Pre-live testing and optimization has proven results in helping organizations increase engagement, improve conversion rates and deliver more revenue through digital channels.”
“Today, marketers are expected to produce high performing content at unprecedented volume and speed. As marketing teams make investments into developing more content, they want to make sure it works. WEVO presents an opportunity for Brandcast to add research and insights into the front end of this process and optimize content assets before they go live,” said Chris Schreiber, Chief Marketing Officer for Brandcast. “We are excited about this partnership and the ability to offer our customers a way to build faster and see better performance and results, backed by research.”
Brandcast is the first code-free Web Content System for enterprise. With over 10,000 commercial subscribers, Brandcast enables companies such as Colliers International, Kaiser Permanente, PepsiCo, Sanofi, Molson Coors, and Shaklee Corporation to generate on-brand, mobile-ready content at enterprise scale, across a broad spectrum of business use-cases, without coding. Brandcast is the first enterprise platform to fuse fully-customizable web design, corporate branding, content creation and content production in a unified marketing system. Brandcast’s major investors include Marc Benioff, Shasta Ventures, and TPG Growth Fund. To learn more about Brandcast visit https://brandcast.com/.
WEVO is the first technology platform that optimizes digital experiences before you go live. Leveraging crowdsourced visitor insight and artificial intelligence, WEVO generates recommendations that have proven to significantly increase conversion. WEVO has successful experience working with companies in all sectors, including financial services, healthcare, and education.