Authored by Janet Muto, President & Co-Founder
Conversion rates are the bread and butter businesses and brands with an online presence. Higher conversion rates mean more revenue for your business — who doesn’t want that? On the other side of the coin, low conversion rates can cause a business to struggle and lose business with each page click.
Keep in mind that according to the average conversion rate, only about 3 visitors of 100 will convert, so it’s essential to explore potential upgrades and improvements to make on your landing page whether you’ve got lower than average rates or not. That said, we’re here to help.
Here’s everything you need to know about how to increase your conversion rate and what landing page upgrades you should consider in 2020.
What’s Wrong with Your Landing Page?
Before you implement solutions to increase conversions on your landing page, you have to know exactly what’s causing the problem. Each problem requires unique solutions and if you make the mistake of changing things that work, you could further decrease your conversion rate. That said, here are some of the most common landing page problems that cause a low conversion rate:
- Your page doesn’t meet visitor’s expectations
- Your page doesn’t compare to the competition
- Your page uses outdated practices as a standard
- Parts of your page need to be removed
Regardless of what’s causing your low conversion rate, you’ve got several options that can help you increase your conversion rate and improve your page’s performance overall.
How to Upgrade Your Landing Page Today
Your webpage might need some minor upgrades to significantly improve your conversion rate. Not only can the following upgrades help to increase your conversion rate, but they can also improve your user experience. Here are some of the best ways to upgrade your landing page in 2020.
Study the Competition
It might seem counterintuitive to look to your competition to help to increase your conversion rate. However, your competition might be the key to your page’s success. Whether you are an established company or just starting out, knowing what your competitors are doing right (or wrong!) can help you plan a more effective design strategy.
Understand your Visitors
What drew visitors to your website? What made users bounce back or leave your page? What do visitors expect to see when they reach your site’s landing page? Learning the answers to these questions can help you create a page that your visitors want to stay on. Not to mention, sites that cater to the needs and expectations of their visitors simply do better.
Concentrating on the user helps businesses avoid the mistake of including unnecessary messaging on their pages. There’s a major difference between a page that’s focused on what the business wants to tell its customers and a page that’s focused on what customers want to know from a business.
Do Your Due Diligence
Creating a memorable and effective user experience can greatly improve a low conversion rate. Think of the difference between dining at a fast food place versus dining at a 5-star restaurant. Everything should be significantly better at the 5-star restaurant because they make an effort to enhance every aspect of your experience. Your webpage should do the same and cater to user experience.
The catch is that hindsight is 20/20. You won’t know any of this until your page has already been launched and you have already lost business. Regardless of the depth of testing that you do to enhance your page, you might still end up with a page that doesn’t perform well.
The only way to effectively test and guarantee that a page won’t fall prey to low conversion rates is to utilize in pre-live testing. WEVO is the only company that offers businesses and brands the ability to test their pages before they launch.
Get Expert Help
If you’re serious about improving your page’s conversion rate without risking losing business with poorly converting pages post-launch, then WEVO is happy to help. Companies gain valuable insights through WEVO’s in-depth pre-live testing via any demographic. With research-backed findings provided by WEVO companies are able to easily enhance their landing page to ensure the highest conversion rate.