WEVO Taught Me How to Swim
“Sink or swim, which will you choose?” This is something my Dad has always said to me. It pretty much applies to every aspect in life. We are all given different opportunities in life, but then it becomes our responsibility to figure out how to tackle them. I believe you don’t truly learn until you’re […]
Marketers: There’s More Money Than Ever For You to Experiment – Take Advantage!
As marketers, we are keenly aware of the increased demands on our time and the expectations the organization has of marketing. And, it’s true: never have organizations had higher expectations for what integrated marketing can drive in leads, conversions, and ultimately revenue. But, there’s good news too. Last week, we hosted a breakfast panel at […]
True Confessions of a Digital Marketer #2: “I Learn from the Competition”
As a former CMO, I’ve seen and heard a lot of unique (and some downright crazy) marketing techniques along the way, and “True Confessions” is my way of sharing it with all of you. Like all good legends–marketing or otherwise– there’s always a mix of truth, exaggeration, outright fiction, and just plain wishful thinking. We’ll […]
What I Learned in My 6 Months at WEVO
Some Northeastern University Co-ops spend their days staring at meaningless spreadsheets and counting ceiling tiles, but as a Growth Marketing Associate at WEVO, I have been much too busy drafting blog posts, filming and editing LinkedIn videos, creating and distributing email campaigns, researching target accounts, participating in a complete website overhaul, and more. At WEVO, […]
True Confessions of a Digital Marketer #1: “I Go With My Gut”
Contents1 It’s not about you. It’s about your customer.2 Obviously there’s an answer, or this column wouldn’t exist. Hands up, digital marketers: how many of us absolutely, truly do pre-live research into our target audience for our websites and landing pages before they launch? Be honest now. First, let me qualify—pre-launch research is NOT: Looking […]
The Price You Pay for Testing Customer Engagement with Live Traffic
Customer engagement has become a bit of a catch-phrase. We know we want it and we know the steps we should follow to make it happen, but not many of us know how to actually ensure its success with our digital content. So we experiment with our customer experience — on live traffic. And that’s […]
5 Things I Learned in my First 6 Months at WEVO
Since joining WEVO six months ago, my entire conception of the digital marketing process has evolved radically. Like everyone else I knew, I had long relied on my finely-honed sense of marketer’s intuition and set of proven best practices when it came to improving website performance. Ok, who am I kidding here? Basically I was […]
The Secret to Loss Aversion-centric Design
Those who follow the behavioral economics space already know that loss aversion plays a huge role in how humans make decisions, but how does it apply to marketing and design? The term itself – Loss Aversion – is fairly self explanatory: a distaste for or disliking of loss. On the surface, it seems almost too […]
How to Implement Personalized Marketing the Smart Way
It is no surprise that brands and consumers alike are embracing personalization in marketing more and more. After all, the more consumers are bombarded with mass marketing and irrelevant advertising, the more inclined they are to just tune it all out. Consumers are much more likely to respond positively to marketing tailored to their unique […]