5 User Research Tools to Help You Better Understand Your Customers in 2021
The need for digital experiences has become critical to many businesses’ survival. Customers’ needs and expectations changed significantly in 2020 and will continue to evolve in 2021. It’s more important than ever for companies to equip themselves with high-quality customer insights and truly understand what their users want. We’ve compiled a list of 5 tools […]
Getting Started with CX Optimization – Common Use Cases
3 part blog post seriesJenni Bruckman So you’re interested in taking your digital experience (DX) or customer experience (CX) optimization to the next level… Great! Now where do you get started? WEVO Conversion works with leading brands across industries to layer qualitative and quantitative insights into various DX and CX programs. In this three-part blog […]
True Confessions of a Digital Marketer #7: I Spend More Time Selling to My Boss Than Selling to My Customer
As a former CMO, I’ve seen and heard a lot of unique (and some downright crazy) marketing techniques along the way, and “True Confessions” is my way of sharing it with all of you. Like all good legends–marketing or otherwise– there’s always a mix of truth, exaggeration, outright fiction, and just plain wishful thinking. We’ll […]
True Confessions of a Digital Marketer #6: “I don’t want to make million-dollar bets on 6-8 people”
Contents1 Question for you: Who makes the critical marketing decisions in your company?2 We can do better, people. As a former CMO, I’ve seen and heard a lot of unique (and some downright crazy) marketing techniques along the way, and “True Confessions” is my way of sharing it with all of you. Like all good […]
True Confessions of a Digital Marketer #5: Shhh! Don’t Tell Anyone I’m Running Out of Ways to Improve Conversion
As a former CMO, I’ve seen and heard a lot of unique (and some downright crazy) marketing techniques along the way, and “True Confessions” is my way of sharing it with all of you. Like all good legends–marketing or otherwise– there’s always a mix of truth, exaggeration, outright fiction, and just plain wishful thinking. We’ll […]
Five Takeaways: Marketing to Millennials Gen Z in Financial Services
Many industries are spending an inordinate amount of time thinking about how to effectively market to Millennials and Gen Z. No disrespect to other generations, but these two generations represent the future of businesses – and financial services are arguably struggling the most with it, having spent a lifetime catering to the needs of Baby […]
True Confessions of a Digital Marketer #4: “I’m Drowning in Data”
As a former CMO, I’ve seen and heard a lot of unique (and some downright crazy) marketing techniques along the way, and “True Confessions” is my way of sharing it with all of you. Like all good legends–marketing or otherwise– there’s always a mix of truth, exaggeration, outright fiction, and just plain wishful thinking. We’ll […]
Danny Meyer’s Immeasurable Success
People will forget what you said, people will forget what you did, but people will never forget how you made them feel -Maya Angelou I had the opportunity to see Danny Meyer speak this week (yes, that Danny Meyer, the legendary restaurateur behind Union Cafe, Gramercy Tavern and Shake Shack). I’ve been a long time […]
True Confessions of a Digital Marketer #3: “Best Practices are My Only Practices”
As a former CMO, I’ve seen and heard a lot of unique (and some downright crazy) marketing techniques along the way, and “True Confessions” is my way of sharing it with all of you. Like all good legends–marketing or otherwise– there’s always a mix of truth, exaggeration, outright fiction, and just plain wishful thinking. We’ll […]