Democratizing Insights for Successful Digital Optimization

Contents1 Finding the People in the Data2 Democratizing Insights: From Generation to Socialization3 Designing a Winning Optimization Program4 Overcoming Roadblocks to Democratization5 Reaping the Benefits In this installment in our new partner video series, Jenni sat down with Brooks Bell Strategic Consultant Sarah Mason to explore how companies can more effectively democratize user research data […]

Searchlight for Sentiment with CXperts

Contents1 Qual + Quant Insights: Two Wheels of an Axle2 What research methods are most effective in identifying user sentiment?3 X Marks the Spot: Digging at the Intersection of Qual and Quant Can Having “Mile Wide” Insights Give You Power to go “Mile Deeper” For Your Clients?  In the latest episode of her video series […]

When Qual and Quant Collide

Contents1 When Conducting A/B Tests, Learn from the Losers2 Always Be Testing, Always Be Learning3 Qual + Quant = The Full Story 4 “Qualt” for the Win  In the first installment of our new partner video series, WEVO’s Jenni Bruckman was joined by digital optimization rockstars Beth Damiano, Digital Marketing Consultant at Accenture Interactive, and Cole […]