Blog
Bringing a Disney experience to Higher Education – Takeaways from the CALEM 2020
“You don’t build a product for yourself. You find out what people want and you build it for them.” Walt... Read More ›
Blog
by Janet Muto
True Confessions of a Digital Marketer #7: I Spend More Time Selling to My Boss Than Selling to My Customer
As a former CMO, I’ve seen and heard a lot of unique (and some downright crazy) marketing techniques along... Read More ›
Blog
Takeaways from the 2020 National TeleHealth Summit – Part 1
After joining health professionals from all over the globe in Las Vegas for the National TeleHealth Summit, one fact is... Read More ›
Blog
by Janet Muto
True Confessions of a Digital Marketer #6: “I don’t want to make million-dollar bets on 6-8 people”
As a former CMO, I’ve seen and heard a lot of unique (and some downright crazy) marketing techniques along the... Read More ›
Blog
by Ed Wolf
Listening To Your Audience- Takeaways from AMA Higher Ed Marketing Symposium
Last week over 1,400 higher education marketers gathered at Caesar’s Palace in Las Vegas to attend the 30th annual AMA... Read More ›
Blog
by Janet Muto
True Confessions of a Digital Marketer #5: Shhh! Don’t Tell Anyone I’m Running Out of Ways to Improve Conversion
As a former CMO, I’ve seen and heard a lot of unique (and some downright crazy) marketing techniques along the... Read More ›
Blog
by Janet Muto
Five Takeaways: Marketing to Millennials Gen Z in Financial Services
Many industries are spending an inordinate amount of time thinking about how to effectively market to Millennials and Gen Z.... Read More ›
Blog
by Janet Muto
True Confessions of a Digital Marketer #4: “I’m Drowning in Data”
As a former CMO, I’ve seen and heard a lot of unique (and some downright crazy) marketing techniques along the... Read More ›
