Al and Machine Learning
Why Crowdsourcing and AI Better Predict Human Behavior
What do Coca-Cola, Google and 23andMe all have in common? These leading companies are all turning to crowdsourcing as... Read More ›
Al and Machine Learning
The Canary in the Goal Mine: Is Deteriorating Website Conversion a Sign of a Larger Problem?
Your website or landing page conversion rate starts to deteriorate, perhaps suddenly, perhaps gradually, and you’re not tracking to... Read More ›
Al and Machine Learning
Here’s What You Can Do With Artisanal Data When Big Data Isn’t an Option
We are in the era of big data, where everywhere you turn, people are sharing strategies and tools to... Read More ›
Al and Machine Learning
The Era of Artificial Common Sense Won’t Be Here Anytime Soon
Artificial Intelligence is sometimes better than humans. And sometimes worse. It’s usually faster and cheaper, and that alone ensures... Read More ›
Al and Machine Learning
Marketers, Here’s Why AI Is Not Going to Take Your Job
It has becoming increasingly popular to fret about AI “taking our jobs,” as marketers. Not replacing the routine, unpleasant... Read More ›
Al and Machine Learning
How Storytellers and Engineers Conspire for Efficient Brand Messaging
When Reed Hastings was incubating the idea for Netflix, he started by thinking very high-tech. That is, if your... Read More ›
Al and Machine Learning
A Marketer’s Guide to Machine Learning: How to Craft Your Dataset for Success
With machine learning tools becoming easier to use, more and more marketers are leveraging the technology. Now, it’s tempting... Read More ›
Al and Machine Learning
How Machine Learning is Shaping the Digital Marketer’s Toolkit
Digital marketers have been using basic versions of machine learning for several years, although they may not have realized... Read More ›
