As part of a larger strategic initiative, the College of Online Education of Johnson & Wales University (also, “JWU” or “JWU Online”) made the decision to develop strategic corporate partnerships. The plan was for these companies to increase employee retention and satisfaction by offering a Johnson & Wales University education as a benefit. At the same time, JWU Online would receive the benefit of increased online student enrollment. The key challenge for the College of Online Education was learning how to effectively reach this new audience.
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