Jenni Bruckman will focus on establishing strategic partner relationships for WEVO in digital transformation and experience optimization.
Boston, MA– WEVO, the customer experience company that offers the fastest platform for pinpointing WHY visitors are not engaging, today announced the appointment of Jenni Bruckman as Vice President of Customer Success & Strategic Alliances.
With more than 10 years in digital experience optimization, Jenni has helped lead multiple client teams to achieve their goals. She was most recently a senior manager of digital experience and product optimization at Accenture Interactive, where she led several enterprise engagements spanning eCommerce, retail, financial services and technology, education, subscription and telecommunications. Before that, she led client services at Blue Acorn iCi (formerly iCiDigital) specializing in digital transformation, and at Brooks Bell helping clients expand their digital optimization programs in the A/B testing space.
Jenni has worked across the B2C and B2B space and has led innovative work in digital strategy, experience and product A/B testing and optimization, data storytelling and customer insights, UX research and design, personalization, program and process optimization, and cross-channel marketing.
“I’ve been waiting for a platform that offers new, innovative value to the digital industry. WEVO is just that: a tool that can not only deliver significant quantitative and qualitative insights at scale to pinpoint why users aren’t converting with digital experiences — but can do it in days, not months, at a fraction of traditional costs, on prototypes and live experiences for owned or competitor experiences,” Jenni said. “I can’t wait to dive in with this amazing team and product, to help so many brands and customers get more value out of their testing programs and user research efforts, to measure and produce dramatically better experiences.”
In her new role as VP of Customer Success & Strategic Alliances at WEVO, Jenni will focus on building new strategic partner relationships in the digital transformation and experience optimization landscape. She will also help customers integrate WEVO into their testing process to maximize the benefits of a “test and learn pre-live” strategy to gain customer insights faster and more frequently, making their campaigns more successful from day one.
“We are so excited to welcome Jenni to the WEVO team,” said Nitzan Shaer, CEO and co-founder of WEVO. “She truly understands the value of creating intuitive, transformative digital customer experiences and has had proven success ensuring that clients achieve big wins for their programs – while making sure teams truly enjoy working together in the process.”
WEVO is a rapid turnaround, cost-effective solution for customer research and concept validation. For more information, visit www.wevoconversion.com.
WEVO is a customer experience company that offers the fastest platform for pinpointing WHY visitors are not engaging. WEVO’s human augmented AI model allows marketers to optimize not only live websites but also concept designs, without the need for live traffic. Since WEVO generates statistically significant customer insights, it can be leveraged to prioritize new concepts at your company as well to learn what is working and what isn’t at similar brands. Leading companies like P&G, Intuit and LogMeIn use WEVO to reduce the risk of new campaigns and product launches, as well as to accelerate revenue by eliminating months of iterations.