BOSTON, MA (PRWEB) DECEMBER 13, 2016
Prominent high-tech entrepreneur Frank Moss has joined WEVO as Chief Strategic Advisor. WEVO is a Boston-based startup that leverages machine learning and crowdsourcing technology to dramatically increase online conversion.
Frank Moss has had a 35-year career as a high-tech and health-tech entrepreneur. He was CEO and Chairman of Tivoli Systems, where he led its successful IPO and one year later merged with IBM. Moss has since co-founded multiple companies including Bluefin Labs and Twine Health. He served as Director of the MIT Media Lab from 2006-2011.
“To date the process of designing web pages to increase user conversion rates, critical to all businesses, has been highly manual, time consuming and costly. But that’s about to change. WEVO is developing a novel SaaS offering that will leverage crowdsourcing and AI to automate much of the process, enabling human designers to achieve unprecedented conversion rates at a fraction of the time and cost,” said Dr. Moss. “This will be a huge game changer for the field of digital marketing and I’m excited to be part of the team that will make it happen.”
“We are thrilled to have Frank as part of our team” said Nitzan Shaer, WEVO Co-founder and CEO. “Frank’s vision and strategic insight into how technologies will shape our lives is unparalleled. His track record of building fast growing and successful technology firms is of tremendous value to WEVO as we work to transform the process of creating effective web experiences.”
WEVO is an online service that leverages machine learning and crowdsourcing technology to dramatically increase online conversion. Unlike market research and A/B testing tools, that can consume considerable time and resources, WEVO provides marketers with new page designs and tailored messaging that have been proven to convert at a higher rate – in days rather than months. WEVO was awarded the most innovative new insight product by the Direct Marketing Association in 2016.