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Using an Insights Engine to Fuel UX Research
Host: Jenni Bruckman and Brian Cahak
Jenni Bruckman, VP of Customer Success & Strategic Alliances, and Brian Cahak, Managing Director of Digital Growth and Marketing Operations at Accenture Interactive, discuss why insights are a key driver of success and how brands and organizations can leverage insights as a service.
Join Jenni and Brian as they share best practices and solutions for adopting an insight-led approach and how digital teams can weave insights into their process. In this discussion, you’ll learn:
• Why insights are a key driver of success.
• How brands and organizations are adopting insights as a service.
• Best practices and solutions for adopting an insight-led approach.
About WEVO
WEVO is a next-gen user experience platform that empowers teams to effortlessly generate customer insights, at scale. Learn more at wevoconversion.com.
