Ready to Get Started?
Effortlessly uncover the insights you need to deliver the best experiences confidently with WEVO’s next-gen research platform.
Quirks’ Event NYC- More UX Research, Less Time, Better Outcomes: The Mastercard Playbook
July 21, 2022
Host: Nitzan Shaer and Cindy Chastain
Even worldwide brands have the same research capacity and staffing challenges as everyone else. Yet Mastercard has embarked on an ambitious enterprise-wide plan to expand their user research output and findings — using their existing headcount. They plan to win by:
- De-risking concepts to increase the certainty of success.
- Testing even more experiences than ever before.
- Quantifying the effectiveness of experiences.
- Generating more valuable user feedback, more often.
- Incorporating emotion-based feedback to qualify the impact on customers.
The ease of expansion of these capabilities is not limited to multinational corporations. Organizations of any size can also overcome their own limitations of hours in the day and seats in chairs and create a similar model with their existing team. You too can remove risks, run more tests, deliver more successful outcomes and gain deeper, more compelling insights into your customers. Come find out what Mastercard is doing, and how you might replicate it yourself.
Key takeaways:
- De-risk concepts to increase the certainty of success.
- Generate more valuable user feedback, more often.
- Incorporate emotion-based feedback to qualify the impact on customers.
