Marketing Technology Firm WEVO Raises $1.6 Million in Seed Funding, Enables Marketers to Test and Improve Website Conversion Before Going Live
BOSTON (Tuesday, Sept. 19, 2017) – WEVO, an artificial intelligence and crowdsourcing technology startup, is launching a new platform for digital marketers to test and improve website conversion before going live. The platform predicts conversion testing outcomes, provides audience insight, and helps marketers build a more effective website. WEVO makes this possible prior to developing the site pages or launching A/B tests, which are typically required to test website effectiveness and can waste resources and time.
The WEVO platform launches with a recent round of seed funding in the amount of $1.6 million. Investors in the company include Will Graylin, Global GM of Samsung Pay; Frank Moss, former Director of the MIT Media Lab; David Chang, Entrepreneur and Angel Investor; Carla Brodley, Dean of Northeastern University College of Computer and Information Science; Tom Rutledge, Senior Originator at Magnetar Capital; and Udi Mokady, Chairman and CEO of CyberArk, among others.
The client roster has already grown to include multiple Fortune 500 customers.
“It has long been accepted by digital marketers struggling to optimize website conversion that they must collect mountains of target audience usage data over months,” says Moss. “Now, with WEVO’s blend of artificial intelligence and crowdsourcing, the platform can actually predict conversion outcomes in a just a few days, before even pushing anything live. This is truly digital marketing magic that will have profound business impact. It is why I am extremely excited about WEVO.”
The platform is easy to use and provides results in just days. Marketers simply upload images of the page designs they’d like to test and select their target audience. Users can test pages that are in concept stage, live pages, and even competitor’s pages.
“We’ve seen digital marketers struggle to get the developer time, stakeholder approvals and design direction they need to optimize their conversion in a streamlined way,” says Nitzan Shaer, CEO and Co-Founder of WEVO. “WEVO eliminates the red tape and mitigates risk by proving conversion lift before going through the standard lengthy A/B testing process.”
Key benefits of the WEVO platform include the ability for digital marketers to:
· Predict conversion outcomes before building a page.
· Gain insight from the target audience.
· Benchmark and learn from competitors.
· Understand why visitors aren’t converting.
· Get impactful design direction.
WEVO was co-founded in 2016 by Nitzan Shaer, former Skype executive, and Janet Muto, former CMO of Constant Contact.
WEVO enables digital marketers to test and improve website conversion before going live. It is a platform that leverages artificial intelligence and crowdsourcing technology to predict relative conversion, identify why consumers aren’t converting, and inform a better website. WEVO’s award winning platform has been used by leading Fortune 500 firms and has delivered more than 2x increases in conversion. The WEVO team is based in Boston and is passionate about AI, the future of marketing, and helping people communicate better. For more information, visit wevoconversion.com.