Future of Marketing

Marketers, Here’s Why AI Is Not Going to Take Your Job

Marketers, Here’s Why AI Is Not Going to Take Your Job

It has becoming increasingly popular to fret about AI taking our jobs as marketers, and making them obsolete. The fear that we have become too productive and soon the workforce will be out of work has been part of the American story from the invention of the assembly line to that of the modern robot. But, what we’ve actually seen is that becoming more productive doesn’t put humans out of business, it increases the size and diversity of businesses available. Here's why.

9 Research-Backed Ways to Improve Your Landing Pages

9 Research-Backed Ways to Improve Your Landing Pages

While there’s no better way to improve your landing pages than to get qualitative and quantitative feedback from your target audience, research shows that there are many ways to generally increase their effectiveness. If you don’t have the resources to get feedback from your audience for page improvements (you should try to get them, if possible), try some of the following data-backed tips of the trade.

How Storytellers and Engineers Conspire for Efficient Brand Messaging

How Storytellers and Engineers Conspire for Efficient Brand Messaging

It takes top-grade engineering skill to design the biggest, fastest, most-powerful pipes to deliver information. It also takes very skilled artists, writers, and designers to create the sounds, images and words that will make the greatest impact on an audience. And it takes a combination of the best analysis—these days, drawing on the conclusions of both machines and people—to figure out how to put it all together.