student needs

Higher Education is Changing. Here’s How University Marketers Can Keep Up.

Higher Education is Changing. Here’s How University Marketers Can Keep Up.

After more than 350 years of the current model of higher education, established by Harvard as the first U.S. college in 1636, the industry is finally changing dramatically. In fact, it will likely be unrecognizable within 25 years with the advent of online education, higher emphasis on adult and continuing programs, and increased competition. In order to adapt to this rapid change, higher education marketing teams need to dramatically change, and play a much more significant and vocal role in the school’s student acquisition programs.