machine learning

Here’s What You Can Do with Artisanal Data When Big Data Isn’t An Option

Here’s What You Can Do with Artisanal Data When Big Data Isn’t An Option

We are in the era of big data, where everywhere you turn, people are sharing strategies and tools to learn from it. It certainly can lead to amazing insights, however, what marketers often have is far from big data. We can regard this as “artisanal data,” which is well-crafted, small batch, and simultaneously traditional and innovative. Lucky for the majority of us, artisanal data can also lead to amazing insights, as well. 

The Era of Artificial Common Sense Won't Be Here Anytime Soon

Artificial Intelligence is sometimes better than humans. And sometimes worse. It’s usually faster and cheaper, and that alone ensures it a very important place in our world, but not to the exclusion of human intelligence. The fact remains that almost all machine learning still requires a human, and there's no changing that anytime soon. Here's why.

Marketers, Here’s Why AI Is Not Going to Take Your Job

Marketers, Here’s Why AI Is Not Going to Take Your Job

It has becoming increasingly popular to fret about AI taking our jobs as marketers, and making them obsolete. The fear that we have become too productive and soon the workforce will be out of work has been part of the American story from the invention of the assembly line to that of the modern robot. But, what we’ve actually seen is that becoming more productive doesn’t put humans out of business, it increases the size and diversity of businesses available. Here's why.

A Marketer’s Guide to Machine Learning: How to Craft Your Dataset for Success

A Marketer’s Guide to Machine Learning: How to Craft Your Dataset for Success

With machine learning tools becoming easier to use, more and more marketers are leveraging the technology. It’s tempting to simply dump data into an algorithm in search of patterns. However, these algorithms, no matter how powerful, still obey the rules of “garbage in, garbage out.” Therefore, it’s incumbent on the analyst to make sure the data is valid. Read on to learn how to craft your dataset so the output is valid.

How Machine Learning is Shaping the Digital Marketer's Toolkit

How Machine Learning is Shaping the Digital Marketer's Toolkit

Digital marketers have been using basic versions of machine learning for several years, although they may not have realized it. Now, machine learning has become even more sophisticated and accessible, and the industry is seeing rapid growth in ML marketing solutions. Here's how ML will impact digital marketing in the years to come.