data

The Canary in the Goal Mine: Is Deteriorating Website Conversion a Sign of a Larger Problem?

Your website or landing page conversion rate starts to deteriorate, perhaps suddenly, perhaps gradually, and you’re not tracking to meet your conversion goals. Is this a canary or a canard? It’s hard to tell because conversion is just a surface measurement of so many underlying complicated processes. To determine why your conversion is declining, you need to truly understand the root cause(s).

Here’s What You Can Do with Artisanal Data When Big Data Isn’t An Option

Here’s What You Can Do with Artisanal Data When Big Data Isn’t An Option

We are in the era of big data, where everywhere you turn, people are sharing strategies and tools to learn from it. It certainly can lead to amazing insights, however, what marketers often have is far from big data. We can regard this as “artisanal data,” which is well-crafted, small batch, and simultaneously traditional and innovative. Lucky for the majority of us, artisanal data can also lead to amazing insights, as well.