creative

How Storytellers and Engineers Conspire for Efficient Brand Messaging

How Storytellers and Engineers Conspire for Efficient Brand Messaging

It takes top-grade engineering skill to design the biggest, fastest, most-powerful pipes to deliver information. It also takes very skilled artists, writers, and designers to create the sounds, images and words that will make the greatest impact on an audience. And it takes a combination of the best analysis—these days, drawing on the conclusions of both machines and people—to figure out how to put it all together.