conversion rate optimization

Why Webpage Conversion Optimization is not One-Size-Fits-All

It would certainly make things easier for digital marketers everywhere if there were a nice, neat set of rules to follow to increase conversion on their webpages. If only we could all make our call-to-action buttons blue, our font Times New Roman, write a simple description of our offering in plain, uncreative language, and guarantee millions of conversions. Unfortunately, this nice, neat set of rules does not exist.


“What’s the Right Button Color?”

When it comes to getting visitors to convert on your webpage, there really are no “best practices.” Every digital marketing article or blog you come across has a different stance on what button color leads to the most conversions. Some say green because it symbolizes “go”, some call for a vibrant blue, and some are champions of the BOB (Big Orange Button). No matter how amusing the online debate on call-to-action button color gets, the truth is there will never really be a winner. Because there isn’t just one correct button color to make your page visitors convert. The only way to find out what the right button color for your page is, is to put it to the test.

The same is true of all elements of your page. What works and doesn’t work can drastically change from industry to industry, business to business, and page to page. Elements that might be generally accepted as good for conversion may not work for your audience and vice versa.

Knowing Your Audience Gets You Closer to Conversion

To increase conversion, you must understand YOUR audience. It is essential to know not only what they like and dislike, but also their expectations, their desires, and their concerns. As digital marketers we need to look at our pages from our audience’s perspective and make sure that what matters to them is being addressed, and what doesn’t matter to them isn’t taking up valuable space on our websites.

There is no such thing as mass marketing anymore.

As marketers we cannot just put out something that we think can be generally accepted as appealing by the entire human population. We must understand what our audience wants and needs and WHY. This understanding is what guides us to add elements, design, and content to our pages that will help visitors understand how clicking the call-to-action button will bring them one step closer to what they want.

WEVO is Here to Help

At WEVO, we deliver individualized customer insights from your audience to help you understand their expectations and what they want from your page. WEVO’s conversion drivers help you understand what goals your page needs to accomplish to get visitors to convert. There may not be a list of best practices for conversion optimization, but WEVO can show you what will work best for your audience.

Three Ways Digital Marketers Can Improve Conversion

Three Ways Digital Marketers Can Improve Conversion

Digital marketers are always looking to improve their digital properties, test iterations rapidly, and increase conversion. Traditional A/B testing is a great tool to measure results, but fails to deliver the “why” behind what visitors like and dislike, how they feel when they visit one of your pages, and what causes them to disengage before converting. That’s where WEVO comes in.

The Canary in the Goal Mine: Is Deteriorating Website Conversion a Sign of a Larger Problem?

Your website or landing page conversion rate starts to deteriorate, perhaps suddenly, perhaps gradually, and you’re not tracking to meet your conversion goals. Is this a canary or a canard? It’s hard to tell because conversion is just a surface measurement of so many underlying complicated processes. To determine why your conversion is declining, you need to truly understand the root cause(s).

7 Lessons from WEVO’s Technology That Will Make Your Website Convert Better

7 Lessons from WEVO’s Technology That Will Make Your Website Convert Better

WEVO is an AI platform that gives digital marketers insights and recommendations on how to improve the conversion of webpages. Our technology generates results in less than a week, allowing us to rapidly test and gather data about what specifically will improve the efficacy of a page. With all of this time spent gathering insights, we’ve noticed there are some best practices that remain constant no matter the industry, audience or page. Here are the top seven.

Why Are Marketers Ending A/B Tests Early and Reporting Inflated Conversion Results?

We launched a survey of digital marketers to learn about the challenges and opportunities of their conversion rate optimization and A/B testing programs. Of all the results, we found it most interesting that they show the majority of marketers end tests before they’re ready and report an inflated increase in conversion when compared to industry reports. Why is this happening? We have a few hunches. Read on and let us know your thoughts.

5 Biggest Challenges Marketers Face in Conversion Optimization

5 Biggest Challenges Marketers Face in Conversion Optimization

Conversion optimization, which is increasing the percentage of your web visitors that convert into customers or take a desired action, is a modern must-do in internet marketing. While the benefits are strong, the process does have its challenges. Marketers who are new to conversion optimization should be prepared for the following common speed bumps and plan accordingly, knowing that there are certain tradeoffs and tools that can be used to overcome them.


3 Common A/B Testing Workarounds and How To Avoid Them

3 Common A/B Testing Workarounds and How To Avoid Them

A/B testing is meant to be quick, relatively inexpensive and measurable, but often marketers find that it is anything but. In interviews conducted by WEVO, digital marketers identified the A/B testing mistakes they’ve seen within the industry, and why these workarounds should be avoided, even though they do produce some short-term benefits.