artificial intelligence

The Era of Artificial Common Sense Won't Be Here Anytime Soon

Artificial Intelligence is sometimes better than humans. And sometimes worse. It’s usually faster and cheaper, and that alone ensures it a very important place in our world, but not to the exclusion of human intelligence. The fact remains that almost all machine learning still requires a human, and there's no changing that anytime soon. Here's why.

Marketers, Here’s Why AI Is Not Going to Take Your Job

Marketers, Here’s Why AI Is Not Going to Take Your Job

It has becoming increasingly popular to fret about AI taking our jobs as marketers, and making them obsolete. The fear that we have become too productive and soon the workforce will be out of work has been part of the American story from the invention of the assembly line to that of the modern robot. But, what we’ve actually seen is that becoming more productive doesn’t put humans out of business, it increases the size and diversity of businesses available. Here's why.