What do Coca-Cola, Google and 23andMe all have in common? These leading companies are all turning to crowdsourcing as a tool for marketing and product development. In this digital age, it’s easier than ever to connect with your prospective customers and tap into their collective knowledge. The savviest companies are using crowdsourcing to engage customers, solve problems and innovate on their products.
Online degree programs are more popular than ever, and there are more and more Universities entering the fray. Once the domain of for-profit schools, online program and degree programs are now being offered by most public universities, including most of top schools. Online degree programs are on track to deliver nearly a third of all degrees conferred. The needs of online degree candidates are also changing and reflect the changing picture of adult learners.
The tools currently available to digital marketers fail not because of what they do, but because of what they don’t do. Tools like Optimizely, Google Analytics and Adobe Target are great analytics tools - giving marketers data on what has already happened (e.g. the observed behavior). However, they do not help digital marketers get to the underlying reason for that behavior, the WHY!
Your website or landing page conversion rate starts to deteriorate, perhaps suddenly, perhaps gradually, and you’re not tracking to meet your conversion goals. Is this a canary or a canard? It’s hard to tell because conversion is just a surface measurement of so many underlying complicated processes. To determine why your conversion is declining, you need to truly understand the root cause(s).
WEVO is an AI platform that gives digital marketers insights and recommendations on how to improve the conversion of webpages. Our technology generates results in less than a week, allowing us to rapidly test and gather data about what specifically will improve the efficacy of a page. With all of this time spent gathering insights, we’ve noticed there are some best practices that remain constant no matter the industry, audience or page. Here are the top seven.
We are in the era of big data, where everywhere you turn, people are sharing strategies and tools to learn from it. It certainly can lead to amazing insights, however, what marketers often have is far from big data. We can regard this as “artisanal data,” which is well-crafted, small batch, and simultaneously traditional and innovative. Lucky for the majority of us, artisanal data can also lead to amazing insights, as well.
Artificial Intelligence is sometimes better than humans. And sometimes worse. It’s usually faster and cheaper, and that alone ensures it a very important place in our world, but not to the exclusion of human intelligence. The fact remains that almost all machine learning still requires a human, and there's no changing that anytime soon. Here's why.