Three Ways Digital Marketers Can Improve Conversion

Three Ways Digital Marketers Can Improve Conversion

Digital marketers are always looking to improve their digital properties, test iterations rapidly, and increase conversion. Traditional A/B testing is a great tool to measure results, but fails to deliver the “why” behind what visitors like and dislike, how they feel when they visit one of your pages, and what causes them to disengage before converting. That’s where WEVO comes in.

Why Images Matter More Than You Might Think

Why Images Matter More Than You Might Think

Images can help potential customers identify with your brand, or make them question your credibility, which makes choosing the right images for your website essential to increasing conversion. The wrong image choice can misalign visitors with who your company is, and what they represent. At the end of the day, these images are the face of your company and often the first component of a website that visitors are drawn to. In fact…

Why Crowdsourcing and AI Better Predict Human Behavior

Why Crowdsourcing and AI Better Predict Human Behavior

What do Coca-Cola, Google and 23andMe all have in common?  These leading companies are all turning to crowdsourcing as a tool for marketing and product development. In this digital age, it’s easier than ever to connect with your prospective customers and tap into their collective knowledge. The savviest companies are using crowdsourcing to engage customers, solve problems and innovate on their products.


8 Website Tips For Engaging Non-Traditional Students

8 Website Tips For Engaging Non-Traditional Students

Online degree programs are more popular than ever, and there are more and more Universities entering the fray.  Once the domain of for-profit schools, online program and degree programs are now being offered by most public universities, including most of top schools.  Online degree programs are on track to deliver nearly a third of all degrees conferred. The needs of online degree candidates are also changing and reflect the changing picture of adult learners.  

Conversion Optimization Tools are Failing Digital Marketers

Conversion Optimization Tools are Failing Digital Marketers

The tools currently available to digital marketers fail not because of what they do, but because of what they don’t do. Tools like Optimizely, Google Analytics and Adobe Target are great analytics tools - giving marketers data on what has already happened (e.g. the observed behavior). However, they do not help digital marketers get to the underlying reason for that behavior, the WHY!  

The Canary in the Goal Mine: Is Deteriorating Website Conversion a Sign of a Larger Problem?

Your website or landing page conversion rate starts to deteriorate, perhaps suddenly, perhaps gradually, and you’re not tracking to meet your conversion goals. Is this a canary or a canard? It’s hard to tell because conversion is just a surface measurement of so many underlying complicated processes. To determine why your conversion is declining, you need to truly understand the root cause(s).