Adding More Insight to Your Visitor's Experience

Every visitor who lands on your website or landing page comes with a pre existing set of concerns, needs, hopes, or aspirations that guide how they evaluate and engage with your page. Shining a light on the aspirations and addressing the concerns can make a huge difference in visitors’ perception of both your brand and your offering.

Traditionally, these hopes and fears have been largely hidden from digital marketers, only accessible through small focus groups and user testing. While helpful, these findings (like most results from user testing and focus groups) are limited by the law of small numbers. At best, this means that you only have access to a small portion of the needs and concerns of your prospective audience - at worst, you might design a landing page that speaks to the wrong fears, and highlights the wrong features. WEVO’s latest update solves this problem.

Introducing Audience Expectations

With the release of audience expectations, digital marketers can now see exactly what matters most to their visitors and and how well each page addresses these hopes and concerns. At a glance, see the most significant expectations your target audience has when coming to your page and exactly how well your page met or didn’t meet these expectations.

expectationgraph

Want more? Dive deeper into the qualitative feedback from your audience and understand why the page did or didn’t meet their original expectations... in their own words

expectationqual

The most effective pages speak to the hopes and fears of their target audience. They address aspirations of a better career in higher education, answer key questions interest rates in finance, or talk about quality of care for insurance. With help from WEVO, digital marketers are better able to adapt messaging and content to tailor to what matters most to your target audience.

Three Ways Digital Marketers Can Improve Conversion

Three Ways Digital Marketers Can Improve Conversion

Digital marketers are always looking to improve their digital properties, test iterations rapidly, and increase conversion. Traditional A/B testing is a great tool to measure results, but fails to deliver the “why” behind what visitors like and dislike, how they feel when they visit one of your pages, and what causes them to disengage before converting. That’s where WEVO comes in.

Why Images Matter More Than You Might Think

Why Images Matter More Than You Might Think

Images can help potential customers identify with your brand, or make them question your credibility, which makes choosing the right images for your website essential to increasing conversion. The wrong image choice can misalign visitors with who your company is, and what they represent. At the end of the day, these images are the face of your company and often the first component of a website that visitors are drawn to. In fact…

Why Crowdsourcing and AI Better Predict Human Behavior

Why Crowdsourcing and AI Better Predict Human Behavior

What do Coca-Cola, Google and 23andMe all have in common?  These leading companies are all turning to crowdsourcing as a tool for marketing and product development. In this digital age, it’s easier than ever to connect with your prospective customers and tap into their collective knowledge. The savviest companies are using crowdsourcing to engage customers, solve problems and innovate on their products.


8 Website Tips For Engaging Non-Traditional Students

8 Website Tips For Engaging Non-Traditional Students

Online degree programs are more popular than ever, and there are more and more Universities entering the fray.  Once the domain of for-profit schools, online program and degree programs are now being offered by most public universities, including most of top schools.  Online degree programs are on track to deliver nearly a third of all degrees conferred. The needs of online degree candidates are also changing and reflect the changing picture of adult learners.