User Research’s Battle Against Dark UX

How Democratization of Insights and Continuous Discovery Take on the Top Dark UX Patterns As digital products become more complex and the amount of user data available to companies grows, so does the need for researchers who are skilled in designing and conducting user research. However, even though the use of user research for improving […]

The WEVO Guide to User Experience Research Methods

User research is a crucial component of design strategy and product development. Without it, there is little evidence of whether a product is of high quality and value to users. Having data to support business decisions and design choices generates buy-in from all levels of the organization and ensures that resources will be optimized for […]

Top 5 UX Research Trends Shaping Experiences in 2022

The User Research Demand, Democratization of Insights, AI, Data Privacy, and Continuous Discovery User insights have become a valuable commodity for businesses in recent years. By understanding how users interact with their products, companies can improve design, functionality, and messaging. To obtain these user insights, businesses are turning to a variety of methods such as […]

3 User Research Methods & How They Work

User experience research, often abbreviated to UX research, is the study of target users and their needs. The goal of this practice is to provide user insights to guide design processes and business decisions.  To identify difficulties, trends, and potential solutions, UX researchers use a variety of user research methods. User experience research uncovers valuable […]

What is User Experience Research? Pt. 1

User experience research, often abbreviated to UX research, is the study of target users and their needs. The goal of this practice is to provide user insights to guide design processes and business decisions.  To identify difficulties, trends, and potential solutions, UX researchers use a variety of methods. User experience research uncovers valuable user insights […]

Latest WEVO Platform Updates Driving Easier Collaboration for User Researchers

WEVO UX Platform Enhancements: Improved Dashboard for User-Driven Key Findings and Up-votes Sharing and highlighting key user research insights just got easier for maximum collaboration – all from one platform. For the first time, there is a designated space for product managers, marketers, and engineers to view and collaborate on the insights coming out of […]

WEVO Delivers New Diagnostics for Enhanced Accuracy and Deeper Qualitative Insights

New enhancements to WEVO’s User Experience (UX) Platform now offer more consistency and ease of scores with new benchmarks, and added ‘First Impression’ diagnostics to further fine-tune the synthesis of insights.  There’s a substantial gap in the user experience design process. User researchers are burdened with choosing between strenuous test configuration and data synthesis or […]

WEVO Announces New Features, Empowering User Researchers and Product Designers to Effortlessly Capture Reliable Customer Insights

Enhancements to WEVO’s User Experience (UX) platform include a new dashboard, enhanced diagnostics, and collaborative key findings, making it effortless to see and share test summary and insights with recommended action. An industry-first AI tool enabling user researchers to go from  ‘experience test’ to ‘ready insights’ in minutes.  Boston, MA, April 19, 2022 — WEVO, […]