The average conversion rate on a page is 2.35%. That means that more than 97 out of 100 visitors leave your page without converting. That’s a staggering amount of potential business going out the window. If 100 people sat down in a restaurant and only 3 of them ordered, that’d be a major concern. Your webpage isn’t all that different. Wouldn’t you want to get to the bottom of it?
In our whitepaper about the shortcomings of A/B Testing, some of the concerns that WEVO explores are 1. Why visitors aren’t converting, 2.What visitors think when they come to a website 3. What works and doesn’t work on a webpage.