How Storytellers and Engineers Conspire for Efficient Brand Messaging

How Storytellers and Engineers Conspire for Efficient Brand Messaging

It takes top-grade engineering skill to design the biggest, fastest, most-powerful pipes to deliver information. It also takes very skilled artists, writers, and designers to create the sounds, images and words that will make the greatest impact on an audience. And it takes a combination of the best analysis—these days, drawing on the conclusions of both machines and people—to figure out how to put it all together.

5 Biggest Challenges Marketers Face in Conversion Optimization

5 Biggest Challenges Marketers Face in Conversion Optimization

Conversion optimization, which is increasing the percentage of your web visitors that convert into customers or take a desired action, is a modern must-do in internet marketing. While the benefits are strong, the process does have its challenges. Marketers who are new to conversion optimization should be prepared for the following common speed bumps and plan accordingly, knowing that there are certain tradeoffs and tools that can be used to overcome them.

 

A Marketer’s Guide to Machine Learning: How to Craft Your Dataset for Success

A Marketer’s Guide to Machine Learning: How to Craft Your Dataset for Success

With machine learning tools becoming easier to use, more and more marketers are leveraging the technology. It’s tempting to simply dump data into an algorithm in search of patterns. However, these algorithms, no matter how powerful, still obey the rules of “garbage in, garbage out.” Therefore, it’s incumbent on the analyst to make sure the data is valid. Read on to learn how to craft your dataset so the output is valid.

How Machine Learning is Shaping the Digital Marketer's Toolkit

How Machine Learning is Shaping the Digital Marketer's Toolkit

Digital marketers have been using basic versions of machine learning for several years, although they may not have realized it. Now, machine learning has become even more sophisticated and accessible, and the industry is seeing rapid growth in ML marketing solutions. Here's how ML will impact digital marketing in the years to come.

 

3 Common A/B Testing Workarounds and How To Avoid Them

3 Common A/B Testing Workarounds and How To Avoid Them

A/B testing is meant to be quick, relatively inexpensive and measurable, but often marketers find that it is anything but. In interviews conducted by WEVO, digital marketers identified the A/B testing mistakes they’ve seen within the industry, and why these workarounds should be avoided, even though they do produce some short-term benefits.

The Hierarchy of Student Needs: 7 Questions Higher Education Websites Need to Answer

The Hierarchy of Student Needs: 7 Questions Higher Education Websites Need to Answer

Recruiting students for online programs is competitive and remains a key area of focus for digital marketers in higher education. It’s no surprise to anyone that the key to enrolling online students lies in university websites. Is your investment in web design and acquisition media spend returning quality students, or are you losing them upfront? By addressing these 7 questions that potential students need answered, you can ensure your website and landing pages experience higher engagement and conversion.